Monday, July 18, 2022

Community agency changes name to broaden its outreach and clientele

Staff of the Asian Americans Advancing Justice Southern California.


One of the leading civil rights advocacy organizations for the Asian American, Native Hawaiian and Pacific Islander communities is changing its name to more accurately reflect is service area and clientele.

Asian Americans Advancing Justice-Los Angeles (Advancing Justice-LA) is now officially named Asian Americans Advancing Justice Southern California (AJSOCAL).

“As part of the Advancing Justice affiliation, we have always served both Orange and Los Angeles counties, so this change simply better represents us,” said Connie Chung Joe, CEO of AJSOCAL. 

With offices in Los Angeles and Orange counties, the name change recognizes the agency's presence and service in both counties. Los Angeles and Orange County represent the largest and third largest AANHPI communities in the mainland United States, according to the US Census. Combined, the two counties have almost 3 million AANHPI residents.

The AANHPI population in both counties are the fastest growing demographic of the region and as their needs grow, their political presence also is growing. Five of the region's Congressional representatives are Asian American and AANHPI are sprinkled throughout the area's school boards and city councils.

Asian Americans Advancing Justice Southern California (AJSOCAL) serves more than 15,000 individuals and organizations every year. Through direct services, impact litigation and policy advocacy, AJSOCAL focuses on the most vulnerable members of Asian American communities while building a strong voice for civil rights and social justice.

"AJSOCAL remains an active part of the network of sister organizations that comprise the national affiliation named Asian Americans Advancing Justice. We are separate but equal, joined by the same mission," states a press release. They 
independently operated and funded nonprofit advocacy organizations include: 

  • In Southern California: Asian Americans Advancing Justice Southern California (AJSOCAL);
  • In San Francisco: Asian Americans Advancing Justice – Asian Law Caucus (Advancing Justice – ALC);
  • In DC: Asian Americans Advancing Justice – Asian American Justice Center (Advancing Justice | AAJC);
  • In Chicago: Asian Americans Advancing Justice – Chicago (Advancing Justice | Chicago);
  • In Atlanta: Asian Americans Advancing Justice – Atlanta (Advancing Justice – Atlanta)

The agency's website is now www.ajsocal.org. The organization has also changed its social media to reflect the name change.
  • Facebook, Instagram, LinkedIn: @AdvancingJusticeSOCAL (Please note that from Jul. 18-Aug. 18 this temporary LinkedIn handle will be used: @advancingjustice-socal, and this temporary instagram handle will be used: @advancingjustice_socal)
  • Twitter: @ajsocal_
  • YouTube: AdvancingJusticeSouthernCalifornia
“Our help and advocacy for Asian Americans have not changed," CEO Joe concludes. "We continue to strive for equity and justice.”

EDITOR'S NOTE: For additional commentary, news and views from an AANHPI perspective, follow @DioknoEd on Twitter.





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