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SCREEN CAPTURE /YOUTUBE
A scene from the TFC-produced video #BeingFilipno. |
In honor of their 25th anniversary, The Filipino Channel (TFC) launched a digital video series on social media platforms to highlight the diversity in the Filipino communities and their contributions to the US.
In #BeingFilipino, directed by filmmaker Marie Jamora, the series of videos feature three Filipinos — a teacher, doctor and a poet — and the impact they’ve made on the people in their lives. It will be debuting this month on YouTube and other digital platforms.
Olivia De Jesus, COO of ABS-CBN Global, said fthe media company always created content for Filipinos in the Philippines. targeting the Filipino immigrants who wanted entertainment content from the Philippines. However, the emerging Filipino American market, the second and third generation, has become large enough to deserve content aimed at their needs.
“Today, there are more native born Filipinos — those born in the U.S., in Canada and all over — and they identify more as Americans, Canadians and other nationalities because the countries their parents migrated to are the only ones they’ve ever known,” De Jesus told NBC. “And we feel like we have to be a part of it to let overseas Filipinos know that we are able to bring them a piece of home.”
A TFC-sponsored concert presented Aug. 3 in San Jose, Calif. , ASAP Natin 'To In the Bay Area featuring performers from TFC's ASAP show. TFC brought in Filipino American entertainers including Youtube's AJ Rafael, Jej Vinson (The Voice), Jasmine Trias (American Idol) and Angelica Hale (America's Got Talent).
Last week, TFC released #BeingFilipino on social media platforms Twitter, Instagram and Facebook.
De Jesus said while they have other projects planned for TFC in the near future, she hopes that #BeingFilipino can be the beginning of more digital content to come for not only TFC, but all their platforms.
“We have to help the younger generation appreciate the culture and heritage and values of their parents and grandparents,” De Jesus told NBC. “They have to understand that being Filipino isn’t just defined by the color of their skin, but by behavior and traits that were passed on from generation to generation, and guided by this knowledge, they can continue making a positive impact on the world.”
“We have to help the younger generation appreciate the culture and heritage and values of their parents and grandparents,” De Jesus told NBC. “They have to understand that being Filipino isn’t just defined by the color of their skin, but by behavior and traits that were passed on from generation to generation, and guided by this knowledge, they can continue making a positive impact on the world.”
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