Two women of Asian descent will help Victoria's Secret change its image associated with sexy lingerie and the skimpily clad models known as the Angels as the brand evolves by inspiring women with products, experiences and initiatives that champion them and support their journey.
Olympic skier Eileen Gu and actress Priyanka Chopra Jonas will be part of the VS Collecdtive by joining five other women who have made an impact in their respective fields to update the lingerie-designer's image.
“When the world was changing, we were too slow to respond,” the company’s new chief executive, Martin Waters, was quoted as saying by The New York Times on Wednesday.
"I am so honored to be a part of such an inspiring group of women and to work with a brand that is looking to break boundaries and use their platform to uplift, champion and advocate for women across the world," said Gu, best known for her free-style jumps and flips while speeding downhill in her skis. "Working with The VS Collective, I hope to unite and inspire by sharing my story and experiences."
Jonas added: "A new era always brings a sense of freedom, and the opportunity to play a part in shaping the evolution and future success of a heritage brand like Victoria's Secret is so exciting to me. As we work together to chart the path forward in a new and impactful way, I'm not only looking forward to developing future collections that are inclusive of all people, but I am most excited for new customers and for those who have always been a customer of Victoria's Secret to feel represented and like they belong."
The VS Collective is an ever-growing group of accomplished women who share a common passion to drive positive change. These extraordinary partners, with their unique backgrounds, interests and passions, will influence and shape the future of the world's largest and most recognizable brand for women. Through social, cultural and business relationships, The VS Collective will work to create new associate programs, revolutionary product collections, compelling and inspiring content, and rally support for causes vital to women.
Besides Gu and Jonas, the other women joining the VS Collective are:
Among the first to join The VS Collective are:
- Adut Akech – Refugee, Mental Wellness Supporter, Model
- Amanda de Cadenet – Journalist, Photographer, GirlGaze Founder & Equality Advocate
- Megan Rapinoe – LGBTQIA+ Activist, Pay Equity Crusader, Professional Soccer Player
- Paloma Elsesser – Body Advocate, Community Creator, Model
- Valentina Sampaio – LGBTQIA+ Activist, Actor, Model
"At Victoria's Secret, we are on an incredible journey to become the world's leading advocate for women," said Martin Waters, Victoria's Secret's Chief Executive Officer. "This is a dramatic shift for our brand, and it's a shift that we embrace from our core. These new initiatives are just the beginning. We are energized and humbled by the work ahead of us."
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