A media company's mission of supporting and shining the international spotlight on Asian talent around the world takes a step forward with a new label dedicated to musicians from the Philippines.
The pioneering 88rising has teamed up with the Philippines-based mobile provider Globe to launch Paradise Rising, a label dedicated to establishing a presence for Filipino artists in the west and globally.
Launched in July, the Paradise Rising will provide music distribution, music rights management, and artists development for Filipino artists, similar to how 88rising has done for their impressive roster of acts that includes both critical and Internet darlings like Rich Brian, Joji, NIKI, Higher Brothers, Stephanie Poetri and more.
To commemorate the launch, Paradise Rising will release its first mixtape titled semilucent on July 31 that represents an exciting range of the different artists and genres coming out of the Philippines. The five-track tape includes pop-R&B singer Kiana V, soulful R&B star Jason Dhakal, pop starlet Leila Alcasid and more.
88rising says fans can expect new songs along with amplified by promotional events, interview and digital content, as well as exclusive music videos. From the start, 88rising was always a passion project, with founder Sean Miyashiro at the forefront of a dream.
"88rising is all about supporting and embracing the voices of those who are underrepresented," Myashiro told Forbes. "We started with the Philippines because of the great opportunity presented to partner with Globe. Globe understands what we are doing and are as enthusiastic about sharing the amazing Filipino talent.
"Simply put, Filipino music culture is rich," he continued in the Forbes interview. "It’s common for families to have a karaoke machine, so generationally, kids grow up with a strong influence of music and dance.
"Great artists like Bruno Mars and Saweetie have put musicians of Filipino descent on the map, but there’s a whole new wave of artists like Guapdad 4000 and Dominic Fike making noise too."
In 2015, Myashiro started the company, which takes its name from the Chinese symbol for "double luck and fortune," with the goal of creating a label that could represent and showcase the talent of relatively unknown Asian artists.
Five years later, 88rising has become a global brand, bridging the gap between Eastern and Western pop culture and representing some of the most promising Asian musicians, rappers and singers. The video's on it's YouTube channel regularly collects millions of views.
The company's roster includes Rich Brian, the Indonesian-Chinese rapper/singer behind the 2016 viral song and video "Dat $tick"; Chinese hip-hop quartet Higher Brothers, who have been revered for bypassing several censorship regulations in their homeland with their lyrics; and Indonesian R&B songbird NIKI, who, at 21, has opened for Taylor Swift, Halsey and other major stars on tour.
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