ONE of the greatest things that occurs in the NBA on a daily basis is global outreach. There are many examples of how the league caters to fans all across the globe and the Golden State Warriors have been excellent ambassadors to the league through social media, summer visits to Asia and outreach to the local Asian/American communities.
With a tremendous Chinese population in the San Francisco Bay Area and the loyal following they provide the Warriors and the NBA year after year, the league celebrates their holiday. Teams roll out special Chinese New Year uniforms and players get into celebrating with their fans with awesome shoes and gear. Curry and the Warriors wore their custom jerseys for Saturday night, Chinese Heritage Night.
The NBA issued their video earlier this month observing the Year of the Rooster. This one featured Kevin Durant, Klay Thompson and Stephen Curry wishing their fans a Happy Chinese New Year.
Last year, Thompson toured San Francisco's Chinatown where he encountered fans and dragons.