Sunday, June 14, 2015

NBA FINALS: Asian fans of the Golden State Warriors showing their colors


The ultimate Golden State Warriors fan cave
SOME OF the Golden State Warriors' most devout fans are Asian/Americans. As the  NBA championship finals continue between the Warriors and Cleveland Cavaliers, the fanaticism is hitting a new high. 

The National Basketball Association and the Warriors' organization has noted the makeup of their fan base and have taken deliberative steps to reach out to Asian/Americans and fans in Asia to encourage their loyalty.

Among the fans is Alvan Mangalindan, a resident of Hercules, a few miles up I-80 from Oracle Arena where the Warriors play. He was featured in a recent feature by KGO-TV because Mangalindan has the ultimate Golden State Warriors "fan cave." And that makes his house the obvious choice for an NBA Finals viewing party, whether he and his wife like it or not.

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Filipinos make up a third of Warrior's Facebook fans 
Steph Curry, Jeremy Lin, James Hardin  celebrate Chinese New Year's 
Alvan has been collecting Dubs paraphernalia since he was 12 years old. He has everything Warriors from the early days to the modern days. And much of it is signed. His pool table, his foosball table, his window blinds, and even the Barbie doll are all emblazoned with the Warriors logo.
READ: Super Fan Alvan Mangalindan was featured in the East Bay Times.
The Warriors have made a strong effort to woo the large Asian/American community in the San Francisco Bay Area by having several nights devoted to them: Asian/American Heritage Night, Filipino Heritage Night, Pacific Islander Night and Chinese/American Heritage Night. Apparently, the marketing strategy is working.

To get a sense of how rabid the Warriors' the Asian/American fan base is take a look at the Warriors' Fan of the Day on KGO-TV's website to see plenty more Asian/American Warrior fans! And to get a closer look at Mangalindan's fan cave, view video below:


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