One of the stops on Harris' itinerary was supposed to be in Suwanee, is located in Gwinett County – a county the president narrowly won in November 49.6% to 48.4%. CBS News voter files show that 17% of registered voters in the county are Asian American, a number that is higher than the state's average.However, that stop was canceled because she had to return to Washington to vote on the $900-billion stimulus bill.
IMPACT, an Indian American advocacy and political action committee, has launched a historic $2.5 million campaign to turnout Asian American voters in Georgia ahead of the January 5 Senate runoffs. The funds will be spent on digital, mail, and turnout operations.
"In November, South Asian and Asian American voters were the critical difference between victory and defeat in Georgia, Pennsylvania, and Arizona," Makhija said. "The numbers are striking: Asian Americans increased turnout more than any other demographic, nearly doubling in Georgia. Asian Americans are becoming a core constituency of the Democratic Party, but they can’t be taken for granted.”
Some groups have started to focus on the AAPI vote in Georgia since Nov. 3. The AAPI Victory Fund launched a full scale Senatorial campaign in rural Georgia to mobilize the AAPI vote for Ossoff and Warnock.
“This Southern strategy has since paid off, but much work into infrastructure remains and particularly into identifying AAPI voter sub-ethnicities in order to properly target our voters.
"In the 2020 election where Biden won Georgia by only 12,000 votes, there were 30,500 who were first-time AAPI voters. ... At least 15,000 rural AAPI voters came out to vote for Joe Biden and Kamala Harris," said the Victory Fund in a statement.
According to a study by by the AAPI Civic Engagement Fund, 68% of Asian Americans were contacted by a campaign, a political party or a community organization, compared to just over 50% of Asian Americans nationwide.
“That's going to get them to the polls more than saying, ‘Oh, we need to flip the Senate and dethrone [Senate Majority Leader] Mitch McConnell,’” Enjeti told Politico.
This week, They See Blue launched in-language phone banking in Punjabi, Gujarati, Nepali, and Telegu. They also, along with other Asian American groups in the state, deployed door knockers as early voting got underway -- three weeks out from the election, according to Politico.
"Language access is always a big thing for us," Yaqoob Mahmood of the Asian American Advocacy Fund told NPR. "We also make sure that outreach is available, and when we're knocking on doors, or talking to voters on the phone, that we have in-language volunteers and staff making those calls, but also having two way communication to let voters know that they can always reach back out to us if they have questions."
But what made the turnout in Georgia unique, said Aisha Yaqoob Mahmood, director of the Asian American Advocacy Fund, was that coalition-building across community groups eventually paid off. Through multilingual, multiethnic, multigenerational organizations, she said, the communities in the state were able to chart a new path.
As community organizations across cultures focused on issues from immigration reform to ending cash bail to getting police out of schools, Mahmood told NBC News, people of color were able to see changes occurring.
"I think the biggest value in our work is not just in how we organized in Asian American communities, but the way that we build community with other Black and Brown voters. That's the story for Georgia," she said.
"It's not just Asian voters," NBC reported her saying. "It's how Asian Americans, Latinos and Black voters really changed the electorate and changed the future of our state, and the future of our country. ... It's always tied into how can we make sure that we're achieving these victories for all of our Black and brown brothers and sisters."





