Thursday, February 8, 2024

Super Bowl: Filipino American rappers Saweetie and P-Lo release 49er video


Just in time for the Super Bowl, Filipino American rappers Saweetie and P-Lo combined to show their support for their favorite football team, the San Francisco 49ers.

This Sunday, the Forty-niners will be meeting the Kansas City Chiefs in the ultimate sporting event in the US. the National Football League's Super Bowl.

, "I'm excited to share our new 49ers single designed to hype up the team and The Faithful for this playoffs run! I want to thank the 49ers organization for this opportunity," said the Grammy-nominated artist.

"Shout out to P-Lo for doing what he does. I love that we were able to collaborate and make something that's so Bay-triotic, as P-Lo would say."
FYI: "Do It For The Bay" is available on streaming platforms like Spotify, including the 49ers Official Spotify profile. The music video can be viewed here.
Saweetie has a personal tie to the 'Niners. Her grandfather is the forme 49err linebacker Willie Harper, who wonthe Super Bowl in 1981.

Born as Diamonté Quiava Valentin Harper, the Filipino/Black rapper grew up in Hayward, a San Francisco suburb.

Bay Area rapper, producer, and patron to local sports teams P-Lo said, "Big thanks to the 49ers for their commitment to bridging sports and Bay Area culture. I've been wanting to release music with Saweetie and with both of us being die-hard 49ers fans, this a great opportunity to come together and show our pride for The Bay."

The song includes homages to the 49ers and their fanbased known as the Faithful, and serves as a new rallying song for the region at an important moment for the organization.

P-Lo, left, and Saweetie collaborated withe the NFL's 49ers for their latest rap video.


Released ahead of the San Francisco 49ers playoff run, "Do It For The Bay," was  developed in partnership with the San Francisco 49ers.

"We're grateful to iconic Bay Area artists and 49ers Faithful, Saweetie and P-Lo, for creating a song that celebrates our team and gives The Faithful a new song for their gameday soundtracks," said Allie Dicken, Senior Director of Brand Marketing for the San Francisco 49ers. "We're lucky to be based in a region that is thriving with talent, diversity, and innovation, and excited that Saweetie and P-Lo were able to capture those values in this new anthem for The Bay."

EDITOR'S NOTE: For additional commentary, news and views from an AANHPI perspective, follow me at Threads.net/eduardodiok@DioknoEd on Twitter or at the blog Views From the Edge.

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