Showing posts with label Nielsen. Show all posts
Showing posts with label Nielsen. Show all posts
Friday, April 25, 2025

Nielsen Report: AANHPI consumers proving to be a goldmine in the US marketplace

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If you are selling anything in the United States -- from clothing to automobiles; cell phones to homes -- you're missing the boat (that,...
Friday, September 2, 2022

Advertisers love the rich, brand loyal, and online AANHPI consumers

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Marketers have discovered the lucrative AANHPI market. Whether it is a house, a car, the latest fashions, a pair of the latest sneakers, the...
Thursday, December 3, 2020

Pop media doing a poor job reflecting America's diversity

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Leave It to Beaver and Father Knows Best , two popular TV shows from the 1950s never presented an accurate picture of America, but for deca...
Wednesday, May 20, 2020

Nielsen Report: Marketers, its time to engage the Asian American market

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As the nation climbs out of the era of the coronavirus, a new age is dawning in the US and Asian Americans will be at the leading edge, a...
Friday, May 8, 2020

Time of coronavirus: Asian Americans better equipped to work from home

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By the time the coronavirus pandemic ends, what's considered "normal" in the US workplace might need a new definition. ...
Saturday, December 21, 2019

Advertisers slow In tapping into the spending power of Asian Americans

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ASAM NEWS Advertising and marketing spending targeted at multicultural audiences in the U.S. will expand to 6.3% in 2020, yet Asia...
Saturday, May 11, 2019

Asian Americans score highest in internet usage

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Asian Americans are heavily linked to the internet and most likely to use smart phones and computers to learn about products and servic...
Tuesday, May 8, 2018

Nielsen: Asian Americans dominate online marketplace

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ASIAN AMERICANS have quickly adapted to the new technology to become perhaps the most plugged-in demographic online. According to  As...