Disney UK notes, “Nicole and her family are preparing to welcome a special new addition… but not everyone is ready for things to change. This heart-warming story celebrates the magic and joy of family, festive traditions and creating new memories. We hope you enjoy this special Christmas video, From Our Family to Yours.”
“The Gift” is a powerful story of sibling relationships, experienced through the eyes of youngest child Ella, as she adjusts to the changing family dynamic. At the heart of the story is a beloved glow in the dark Mickey Mouse soft toy, which connects both past, present and future. Whilst the elder brother, Max is first shown giving Ella the Mickey Mouse to comfort her at night, Ella then gifts the soft toy to her new-born sibling at their first meet, welcoming them to the family.
“For the last three years millions have watched our characters in our ‘From Our Family To Yours’ animated series, as they spend time together building connections and making memories," said Sarah Fox, VP Marketing & Comms, Disney Consumer Products. "We set out to create a family unit that would resonate with audiences world-wide.
"We are truly grateful for the support we have received for this festive campaign and hope that families and fans enjoy this fitting, heart-warming final instal.ment of the trilogy," she continued. "And we couldn’t be more thrilled to continue our support for our long-term charity partner Make-A-Wish, where we are giving fans the opportunity to gift a donation for the first time.”
Last year’s sequel, "The Stepdad" followed a grown-up Nicole and her own children, Max and Ella, who welcomed stepdad Mike into their home. At the heart of the story was a very special storybook that celebrated the magic that small moments like reading together creates for families.
Both the 2020 and 2021 advertisements reached over 184 million views worldwide combined.
Since the launch of the "From Our Family To Yours" trilogy in 2020, Disney will have committed support worth more than $4-million to its long-standing charity partner, Make-A-Wish® International and its network of Affiliates around the world, as part of Disney’s ongoing commitment to inspire a better world through the power of storytelling.
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