Mick Riego, a New Yorker who recently transplanted to Los Angeles found himself in that position and a lightbulb turned on. Why isn't there an app that at a tap of a button can find all things Filipino in your vicinity?
Rego developed the Flipstop app allows its users to connect to everything Filipino nearby no matter where you happen to be.
The app works by detecting Filipino-owned or Filipino-focused businesses, service providers, community groups, activities, personalities and upcoming events in the vicinity based on your current location and displays them to you as interactive TILES.
There are already more than 2,000 Filipino businesses, community groups and notable personalities that appear on the app, and Riego hopes many more Filipino establishments will put themselves on the app so it can be the one stop for finding everything Filipino nationwide.
Besides restaurants, interesting “finds” on the app include Filipino vloggers, bloggers, online stores, actors and entertainment industry professionals.
“Yet there are many creative Filipino entrepreneurs in a variety of other industries providing great products and services, too. Our mission is to help shine a light on them by providing a single, innovative platform where they can easily be found,” Riego told The Filipino Reporter.
All Filipino establishments found on Flipstop benefit through free exposure, and it is particularly beneficial for those businesses without a website, as their tile on the app can serve as their first digital presence with little to no effort required.
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| Mick Riego, founder of Flipstop |
Filipino businesses on the app are also able to see and measure all the interactions users have with their tiles, including how many people see their tile, open their tile, share their tile, “Bucket List” their tile, call their establishment, get directions to their location and more.
The free app is also good for businesses that want to penetrate the Filipino market. Any type of business who wishes to reach a Filipino audience should be found on the platform, as well.
Nonprofit Filipino community groups (including professional associations, Fil-Am Chambers of Commerce, foundations, charities, student associations and all 501(c)(3) organizations) enjoy a free Smart Tile for life.
A couple of Flipstop’s unique features include:
• Bucket List — the app sends a reminder alert to the user’s phone or smart watch when she gets within a mile of a business that’s in her “Bucket List”
• Friends — users can add friends on Flipstop and can chat and easily share tiles with each other
Forthcoming features include: the ability to send money to relatives overseas and a feature dubbed “Love Life,” which aims to help single Filipinos find their future significant other through the app. Riego also plans to expand Flipstop's availability beyond the U.S.
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