 |
| 'Spiderman: Homecoming' was Asian America's favorite film in 2017. A key component of the movie was the friendship between Filipino/American actor Jason Batalon's and Tom Holland's characters. |
A NEW SURVEY of American moviegoers was released Thursday (March 5) and it is showing that the movie audience is reflecting the demographic changes in the U.S. and Canada.
New Motion Picture Association of American (MPAA) chairman Charles Rivkin presented his first annual report, and it’s already revealed data that might alter studio marketing and what stories moviemakers should tell to cater to the new picture of the moviegoing public.
Online polling, a first for the report, revealed that the Asian demographic is among the most-frequent moviegoers, with an American audience that’s going to fewer movies and is glued to their phones: According to the MPAA, Americans now spend 49 percent of their media time on a digital platform.
In 2017, the Hispanic/Latino audience had the highest attendance among ethnic groups, going to the cinema at least 4.r times a year per capita. They were followed closely by Asian American movie goers, who went tot he movies 4.3 times a year.
Both ethnic groups, in other words, went to the movies greater than their percentage of the total population.
In 2017, the Hispanic/Latino audience had the highest attendance among ethnic groups, going to the cinema at least 4.r times a year per capita. They were followed closely by Asian American movie goers, who went tot he movies 4.3 times a year.
Both ethnic groups, in other words, went to the movies greater than their percentage of the total population.
The survey also showed that the favorite film of Asian Americans was Spiderman: Homecoming. Wonder Woman and Guardians of the Galaxy tied for the favorite for Latinos and Hispanics while whites picked Star Wars, The Last Jedi.
“With more stories and more storytelling mediums than ever, our industry continues to adapt to an ever changing world,” said MPAA Chairman and CEO Charles Rivkin. “The global entertainment market is expanding on multiple fronts, constantly innovating to deliver an unparalleled experience to audiences worldwide. In 2017, not only did the global box office hit yet another record high, the number of subscriptions to online video services around the world jumped 33 percent to reach 446.8 million.”
More than three-quarters of the movie-going audience in the U.S. and Canada-- or 263 million people -- went to the movies at least once in 2017; Per capita attendance was highest among 12-17 year olds or 4.9 movies per year.
The global entertainment market is expanding on multiple fronts and that too may change Hollywood's decision makers who want to reach the widest audience possible, according to the report. Four of the top five foreign markets are in Asia.
More than three-quarters of the movie-going audience in the U.S. and Canada-- or 263 million people -- went to the movies at least once in 2017; Per capita attendance was highest among 12-17 year olds or 4.9 movies per year.
The global entertainment market is expanding on multiple fronts and that too may change Hollywood's decision makers who want to reach the widest audience possible, according to the report. Four of the top five foreign markets are in Asia.
The global box office’s record high was driven by a seven percent increase in international markets ($29.5 billion), in large part due to growth in China. Japan, the United Kingdom, India, and South Korea rounded out the top five international markets after China. Cinema screens increased eight percent globally in 2017, reaching just over 170,000, led by continued double digit growth in the Asia Pacific region (+16%).
Consumer spending for the combined theatrical and home entertainment markets reached $88.4 billion worldwide. The global box office reached a new record high of $40.6 billion in 2017 – up five percent from the previous year. Home entertainment consumer spending also increased globally in 2017 to hit $47.8 billion, up 11 percent over 2016.
The 2017 Theatrical and Home Entertainment Market Environment report, or THEME, includes new information on the home entertainment market in addition to global box office figures and a moviegoer demographic survey. The expanded report reflects the continued evolution of global entertainment.
“With the global box office continuing to grow and movies drawing younger, more diverse audiences, we see a bright future for theatrical entertainment,” said John Fithian, President and CEO of the National Association of Theatre Owners (NATO).
________________________________________________________________________________
The 2017 Theatrical and Home Entertainment Market Environment report, or THEME, includes new information on the home entertainment market in addition to global box office figures and a moviegoer demographic survey. The expanded report reflects the continued evolution of global entertainment.
“With the global box office continuing to grow and movies drawing younger, more diverse audiences, we see a bright future for theatrical entertainment,” said John Fithian, President and CEO of the National Association of Theatre Owners (NATO).
________________________________________________________________________________
No comments:
Post a Comment