What explains the change in direction? It’s possible Apple found that its target Chinese customers relate more to the urban playground Shanghai of “The City” than the Shanghai depicted in “The Old Song.” While carrier subsidies help make the iPhone more affordable for the average Chinese person, the country’s smartphone market is largely dominated by low and mid-tier Android devices. Consumers that can comfortably afford an iPhone are likely just as steeped in international pop culture and indie US bands as they are in Chinese pop culture.
Overseas brands and production studios are also sensing that the Chinese feel pandered to when they see movies peppered with not-so-subtle nods to Chinese culture. 'The Great Wall,' for example, a Hollywood-China co-production that pits Matt Damon alongside a Chinese cast in an action film filled with historical references, got trashed by Chinese film critics. One common critique from reviewers was that references to Chinese culture felt forced and insincere.
- On American TV
- Outside their own narrow perceptions of what Asians should be
- Sneaking into U.S. culture in preparation for world domination.