The hate-filled rhetoric coming out the 2016 presidential campaign worries Vijay Chattha, founder of a public relations company in San Francisco. He created a video featuring South Asian celebrities to get a message across to his parents and the first generation of immigrant parents. “All Americans should be worried about things like the economy tanking as soon as Trump gets elected, his ability to have access to nuclear weapons, [his effect on] international relations,” Chattha said.
“I think South Asians specifically should be worried about trickle-down racism and hate crimes," says Chattha. "If (Donald Trump) wins a lot of people are going to feel emboldened to do whatever they want to. That’s scary. Anyone who is South Asian should remember 9/11 and how the community was perceived afterwards. It was a scary time.”
The video was produced by the AAPI Victory Fund – the first Super PAC of its kind – is focused on mobilizing Asian American and Pacific Islanders (AAPI) eligible voters during the campaign cycle and moving them to the ballot box by Nov. 8.
In recent weeks, the Trump campaign have been touting their support among South Asian/Americcans. The Republican Hindu Coalition hosted Trump at a charity event in mid-October. Last week, Trump released a Diwali ad in which he attempts to speak Hindi. The ad has reportedly been running on Indian-American television channels.
Despite putting their supporters of color in the front row, that apparent support is thin. According to the 2016 National Asian American Survey AAPIs, Latinos, African/Americans and South Asians are overwhelmingly against Trump.
The same survey said 70 percent of Asian Indian registered voters said they were either voting for or leaning towards voting for the Democratic candidate Hillary Clinton.